Why is my release visible on Amazon prior to it being available for purchase?

Spinnup Support -

This is because Amazon's processes are different to the other stores. As soon as Amazon receive and process your release they feature it on their store even if it is before to the official release date. If you look you'll see that this is the same for all artists on Amazon. You will see this with very big releases on Amazon, it serves as a preview and can build anticipation prior to your very exciting release.

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